Personal Image & Beauty Expert


A beauty and style guide on everything from fashion tricks to skin and hair care

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A beauty and style guide on everything from fashion tricks to skin and hair care

Personal image is a big contributor to inner and outer confidence. But how often do you achieve that glimpse of bursting confidence? For most people, it happens only very occasionally. Most of the time you can’t seem to get the look just right or the clothes you have don’t work well together. You think ‘If only I could change my shape!’

This IOA course starts with the most important aspect – a positive self-image. You can then move on to learn industry styling tricks and clever illusions that help you discover a personal style that perfectly suits, you flaunts your fabulous features, and camouflages what you don’t like.

We team all this with detailed instruction on how to care for skin and hair and to apply personalized make up that turns heads.


In Personal Image & Beauty Expert, you’ll learn how to:

  • accentuate attributes and minimise other areas.
  • give balanced proportion to your outline with fashion tricks and garment shapes.
  • work with colour schemes that enhance your natural tones.
  • choose hairstyles that flatter your face shape.
  • take best care of skin and hair.
  • use make-up to highlight your personal beauty and suit different occasions.
  • use fashion wisely to suit you and avoid mistakes.
  • maximize the value from your wardrobe – achieve lots within a limited budget.
  • think differently and break out of fashion repetition.